Facebook Instant Article Overview
One of the most interesting features of Facebook is the instant article. This feature has been added keeping in mind the convenience of reading any news on Facebook very quickly. With this, after clicking on any headline or link, the news will open immediately without any hindrance and no separate tab has to be opened for this purpose. As a result of this facility, the big news sites of the world are becoming more and more Facebook oriented and the advertisers are getting their target audience very easily. In this article, we are going to learn about Facebook Instant Article.
When is the Facebook Instant Article added?
In early 2015, Mark Zuckerberg offered to publish content by sharing links to major news outlets. The world’s leading news sites participated in the proposal. Several news sites, including The National Geographic, the New York Times, and the BBC got the opportunity to publish content through instant articles.
Facebook later decided to make this feature available to the public. On April 22, 2016, the Facebook Authority officially announced, “The Instant Article feature is now open to all.” Now not only the big news media but also those like you or me who have their own website can engage themselves with this feature.
In my opinion, using this feature will benefit the users as well as the disadvantages of content publishers. Let’s learn about some of the advantages and disadvantages of Facebook Instant Articles.
Advantages and disadvantages of instant articles
There are several benefits to using Facebook Instant Articles. For example, any article loads very quickly. The biggest advantage is that when you move from the first article to the next article, then there is no need to take any kind of load for the first article again. Adding an instant article will not have any negative impact on your website’s ranking. A lot of visitors can be gained from Facebook. Since your link will work ten times faster than other links, your FB CTR will increase many times over. And as your visitors grow, so does your advertising revenue.
In addition to the advantages of Facebook Instant Article, several disadvantages are also observed. Since instant article links will work 10 times faster than other links, they will simplify your website in such a way that many plugins and widgets on your website will not work properly. The biggest problem is that adding this feature will reduce the number of comparative organic visitors to your website. In other words, as before, your target was to bring visitors from search engines, but after adding this feature, your main target will be to get visitors from Facebook.
In addition to the advantages of Facebook Instant Articles, there are several disadvantages. If you would like to add this feature to your website, I would definitely ask you to make a decision after considering all of them.
Instant Article & Earning
The main source of instant articles is advertising campaigns, which means that Facebook will share some of the money that advertisers pay for advertising with content publishers. However, the question is, how much will Facebook pay you for advertising?
Facebook shares revenue to their content cricketers from 1.5 $ to 60 $ CPM. In this case, your earnings will depend on how many visitors you bring from which country. If your target is developed countries like the United States and the United Kingdom, then it is not impossible for you to earn 100$ daily.
Now the question is, how do you withdraw the money earned? For this, you need to have a bank account. He will discuss with the bank officials whether you can withdraw the money earned from Facebook with that account. After that, when you submit all the information of your account to Facebook, you will be able to withdraw it as soon as your income is 100$.
Requirements of apply for Facebook instant articles –
- Your domain must be at least 6 months old. ( This not necessary but good for approval)
- From your Facebook page (the page from which you will apply for the instant article) within 3 months, 10,000 plus visitors will have to go to the domain of your main website.
- Your Facebook page must be at least 30 days old.
- Your Facebook page must be active for 90 days in a row and post every day.
- Ownership of your Facebook page must be your own.
Once the above requirement is fulfilled, you can claim the main domain of your website. Otherwise, Facebook will show your domain a minimal leadership error. Once the main domain of the website is claimed, you need to submit a news feed for the Facebook Instant Article. After submitting the news feed, you have to apply for the Facebook Instant Article with at least 10 articles. It is important to keep in mind that the article should be copyright-free and beautiful and neat. One thing is that the articles have to be very unique.
How long will it take to get approval for Facebook instant articles?
Facebook usually takes 2 to 4 weeks to review. If your article is correct then you can get it earlier. It will depend on your article, activities, and Facebook decisions.
You can connect your website with instant articles by following just a few steps. But it requires a qualified, old, and popular Facebook page and a qualified website. You can get this facility by going to the link https://www.facebook.com/formedia/solutions/instant-articles and completing the required setup and optimizing your page. Hope you have benefited.